ONE8 has evolved from a celebrity lifestyle label into a serious Indian footwear brand co-created by Virat Kohli. The latest sneaker collection combines cricket-inspired storytelling, premium comfort, and modern streetwear design. Models such as Seam XVIII X, Seam Pavilion, Seam XVIII OG, Quiet Edge, and Seam XVIII Signature represent ONE8's vision of creating footwear that reflects Indian sporting culture while competing with global sneaker brands.
1. Seam XVIII X
Description
The Seam XVIII X is inspired by the craftsmanship and details of a cricket ball. Designed with a sporty lifestyle silhouette, it blends modern sneaker aesthetics with subtle cricket-inspired elements.
Key Features
- Cricket-inspired design language
- Premium cushioned comfort
- Lightweight construction
- Daily wear versatility
- Lifestyle-focused styling
- Premium inner lining
Best For
- College students
- Casual wear
- Cricket fans
- Everyday fashion
2. Seam Pavilion
Description
The Seam Pavilion celebrates cricket culture beyond the boundary ropes. The design reflects the elegance and tradition associated with pavilion life while maintaining modern sneaker comfort.
Key Features
- Heritage-inspired styling
- Premium materials
- Comfortable footbed
- Versatile fashion appeal
- Lightweight construction
- Everyday usability
Best For
- Smart casual outfits
- Travel
- Weekend wear
- Lifestyle enthusiasts
3. Seam XVIII OG
Description
The Seam XVIII OG is the foundation of the Seam collection and the first cricket-inspired lifestyle sneaker co-created with Virat Kohli. The shoe takes direct inspiration from the white cricket ball, including stitched seam details and a low-profile silhouette.
Key Features
- Cricket-ball-inspired finish
- Signature stitched seam detailing
- IMEVA cushioned midsole
- Premium soft lining
- Moulded sockliner
- All-day comfort engineering
Best For
- Daily wear
- Streetwear styling
- Cricket lovers
- Sneaker collectors
4. Quiet Edge
Description
Quiet Edge focuses on minimalist design and understated confidence. Unlike the cricket-centric Seam collection, this model targets consumers looking for clean aesthetics and versatile styling.
Key Features
- Minimalist silhouette
- Lightweight comfort
- Modern styling
- Everyday versatility
- Durable outsole
- Clean premium finish
Best For
- Office casual wear
- Travel
- Everyday fashion
- Minimalist wardrobes
5. Seam XVIII Signature
Description
The Seam XVIII Signature is the flagship sneaker in the collection. Inspired by the cricket ball and featuring Virat Kohli's signature, this limited-edition shoe pays tribute to cricket heritage and Kohli's journey. The ₹9,230 pricing of the Test Red edition references Kohli's Test career run tally.
Key Features
- Virat Kohli signature edition
- Limited-edition collector appeal
- Cricket-ball-inspired texture
- Premium soft lining
- IMEVA comfort midsole
- Exclusive packaging
Best For
- Virat Kohli fans
- Sneaker collectors
- Cricket enthusiasts
- Premium lifestyle wear
Why ONE8 Is Different From Global Brands?
1. Cricket-Inspired Storytelling
While brands like Nike, Adidas, and Puma focus on multiple sports globally, ONE8 incorporates cricket into its design DNA, creating a unique identity.
2. Indian Sports Heritage
The brand is built around Indian sporting culture rather than adapting global designs for Indian consumers.
3. Virat Kohli's Direct Involvement
Kohli is actively involved in product development, storytelling, and strategic direction rather than simply endorsing products.
4. Community Connection
Many releases have generated significant fan interest, with some sneaker drops selling out quickly among Kohli supporters.
Why Did Virat Kohli Enter The Shoe Business?
Virat Kohli's goal goes beyond endorsements. After ending his long association with Puma, he partnered with Agilitas Sports and invested in the company to help build ONE8 into a global Indian sportswear brand. Rather than promoting another company's products, Kohli chose ownership and long-term brand building. Industry reports indicate that he invested approximately ₹40 crore and is helping shape ONE8's future across footwear, apparel, and accessories.
His vision is similar to athletes who create their own global brands instead of remaining only brand ambassadors. ONE8 represents Kohli's ambition to build an Indian sportswear company capable of competing internationally.
Final Verdict
The ONE8 sneaker lineup successfully combines cricket culture, modern sneaker design, and Virat Kohli's personal story. Whether you choose the collector-focused Seam XVIII Signature, the iconic Seam XVIII OG, the elegant Seam Pavilion, the versatile Quiet Edge, or the sporty Seam XVIII X, the collection offers something unique that most global brands cannot replicate: authentic cricket-inspired footwear created from an Indian perspective.